Ghana’s Presidential Race Heats Up as Candidates Target Voters with Tailored Campaigns
As Ghana gears up for its presidential election in December, the two leading candidates are ramping up their efforts to connect with voters. Vice President Dr. Mahamudu Bawumia of the ruling New Patriotic Party (NPP) is facing off against former President John Dramani Mahama of the National Democratic Congress (NDC). With both candidates eager to outline their policies and promises, the race is shaping up to be a pivotal moment for the West African nation.
Bawumia, who has taken the reins from outgoing President Nana Akufo-Addo—who is stepping down after two terms—brings a wealth of experience as an economist and former central banker. Meanwhile, Mahama is making his third bid for the presidency after unsuccessful attempts in 2016 and 2020, where he lost to Akufo-Addo. With the stakes high, both candidates are employing innovative campaign strategies to reach voters.
Tailored Campaign Strategies Take Center Stage
Political analyst Ibrahim Alhassan notes that the campaigns of both the NPP and NDC have evolved significantly over the years. Instead of traditional large rallies, the candidates are opting for a more community-focused approach. This tailored strategy allows them to engage directly with specific groups, addressing their unique concerns and aspirations.
At the heart of their campaigns is a shared focus on Ghana’s economic recovery. The country is currently under an International Monetary Fund (IMF) program aimed at restoring its economy after defaulting on much of its $30 billion external debt. With the IMF’s $3 billion support package in play, both candidates are keenly aware that economic issues will dominate voters’ minds.
Competing Economic Visions
Bawumia is championing digital innovation as a key solution to Ghana’s economic challenges. He promises to equip one million young people with digital skills, emphasizing that even school dropouts can benefit from this initiative. "All the youth, we need jobs," he declared at a recent rally in the Volta region. His vision is to harness technology to create employment opportunities and boost the economy.
On the other hand, Mahama is advocating for a 24-hour economy policy, arguing that expanding economic activities beyond traditional working hours could unlock Ghana’s potential. He questions the NPP’s claims of job creation, asserting that many Ghanaians have yet to see the benefits. "Where are these jobs?" he challenged supporters during a rally in Ahafo. His approach aims to create new job opportunities and stimulate economic growth.
Voter Sentiment: A Growing Discontent
Despite the candidates’ efforts, some voters remain skeptical. Kwaku Amponsah, an undecided voter in Accra, expressed doubts about the sincerity of their promises. "There is nothing promising about their promises," he said, voicing concerns that neither party has demonstrated the ability to fulfill their commitments. Similarly, Isaac Ayesu echoed these sentiments, stating, "These two parties have nothing to offer this country."
Alhassan acknowledges that such voter discontent is legitimate, especially given the challenging economic conditions. As the election approaches, both parties are keenly aware that they must win over undecided voters to secure victory.
Political Turmoil and Its Implications
Adding to the complexity of the election is the recent political turmoil in Ghana’s Parliament. Following the defection of four MPs—two from the NPP, one from the NDC, and one independent—the opposition NDC now holds a slim majority. This has led to significant political disputes, with the Parliament adjourning indefinitely amid chaos. Alhassan emphasizes the importance of securing a clear majority in the upcoming election to avoid legislative gridlock.
As the December election draws near, both Bawumia and Mahama are intensifying their campaigns, hoping to resonate with voters and secure their place in Ghana’s political future. With economic recovery at the forefront of their agendas and a backdrop of political uncertainty, the race promises to be a defining moment for the nation. Voters will soon have the opportunity to decide which vision they believe can lead Ghana toward a brighter future.
